LINEAL GROWTH - IMPACTCLUB UPDATE

In Business and in Life you are constantly striving for improvement, however the results of the growth come in spurts. 

Have you ever gone on a diet?

Might lose 10 lbs the first week, another 7 lbs the 2nd week and then boom.  The 3rd week nothing.  Then the 4th week, you are still doing the same activity and have the same diet as you did in week one, but now you lose 2 lbs.  Then all of a sudden the 5th week you lost 8 lbs.

Why is this? 

Because improvements and growth aren’t lineal.  Same thing in business, you implement a new strategy or system, a new piece of content and then your business grows 300% in a year, then the next year it levels off.  Then you make a new innovation and you get a 5% increase, and finally another and get another 400% growth.  I was reading an article the other day that explained why businesses had such a hard time going from $500k revenue to $10M in revenue.

The Answer – Systems and Processes.

Once proper structure is put in place where the reliance is less on individuals to perform a task and more reliance is put on the system, on the process then Human error is eliminated and true growth can happen.

That is what we are doing with ImpactClub®

The build out of the website, of the registration process, of the charity nomination process, of how the events are filmed and documented we are doing everything we can do to make ImpactClub® ‘human proof’.  Is the growth lineal?  Nope.  When we first launched we were able to get 182 members to our first event, then we had 232 members.  Then we’d gain some, lose some, gain some more.  Just like weight loss. 

But guess what?  The next Event on Tuesday November 13th we will eclipse the 300 member mark and before long we’ll be at 500, then 1,000 members.

Why?  Because we are putting systems in place for growth and congruency across the ImpactClub® platform. 

One of those systems is having charities register at ImpactClub® so that we have their information on file, we can promote their charity, we have their write-up, we have their information so that members can go and read about local charities and nominate/amplify the charity of their choice, which increases the likelihood of them presenting. 

The more amplifications a charity receives, the more ‘ballots’ they get entered to the random drawing of the 3 charities.

So, if you are a local non-profit, or if you volunteer at a local non-profit, or if you support and have a favorite non-profit, then send them to https://impactclub.com/charity-registration/  They only have to register/sign-up once and they will forever be in our system for future nominations!

As always, thanks for you support and spread the word of next ImpactClub® on Tuesday Nov. 13th at The Blue Side Tavern….

Eric Verdi